The Journey of Morris 026

malecold8's blog

Custom Printed Calendars Promote Your Business All Year Long

12 months of Exposure

It's well known that providing an advertising calendar to your customers is a superb strategy to keep your brand in front of folks for a whole year. In the end, we all need a calendar. The truth is, most people need more than a (one for your kitchen, one for your bedroom, one for your office, etc.). The ones consult their calendars repeatedly all through the year. Compare by purchasing the exposure you might get with increased typical advertising that is read once and after that dumped!

Being a designer with target calendars, I've helped numerous clients produce calendars and seen personally exactly what a great marketing piece a well-produced, custom calendar can be. I've also seen the actual way it pays to prepare yourself and locate a printer at the beginning of the process.

Personalize it for Greater Impact

While there are lots of promotional product companies that will sell a pre-printed calendar using your logo over-printed in the bottom, select creating your own completely customized calendar. A custom printed calendar will set you back a tad bit more than its pre-printed cousin, however you causes it to be appeal a lot more straight to your visitors. You can select calendar images that highlight your products, your local area, or perhaps your customers' interests. A calendar that tells a tale relating to your company, that exhibits the personality of one's employees, or that depicts your company's involvement in the neighborhood will hold much more intrinsic appeal to your customers than a generic calendar with pretty pictures.

Not long ago i worked with a nearby credit union in the Pacific Northwest to enable them to make a customized calendar. They decided even though an individual might appreciate a pre-printed calendar with scenic photos, they might haven't any special reason to remember or think about who gave it to them. Instead the credit union held a photo contest among their members with the theme of scenery from the Western. They publicized the competition in the year and generated considerable enthusiasm for the project a long time before the calendar was even printed. They received numerous entries, so we produced an absolutely stunning calendar that made both the credit union and its particular customers feel proud. From both an aesthetic plus a marketing standpoint, the work was obviously a total win-win.

Make sure you remember those Dates!

The loan union example also highlights another custom calendar printing advantage. Because every aspect in the calendar may be customized, these were in a position to include from the calendar dates not just standard holidays but in addition every facet of the credit union's along with the local community's schedule. Credit union holidays and early closings as well as events in your area were all marked all year round. This makes the calendar not merely a beautiful marketing piece but also a tremendously great tool to the customers, giving them another reason why to put it on the wall.

Three Steps to Successful Calendar Printing Project

Though it may be certainly possible to begin a calendar project December 1st and obtain the end product before Christmas, until you happen to have twenty pieces images ready to venture to the printer, maybe you are want to added time . Depending on if you want to have calendars in hand as well as on your process for collecting images, you may have to start worrying around February or March.

The first step: Discover a Calendar Printer

Yes, before you confer with your boss, it makes sense to find a great calendar printer. You may be able to work using your local print shop on this project, but chances are you will be better off finding a printer masters in high-quality, full-color calendars. Be sure you

Go Back


Blog Search

Blog Archive


There are currently no blog comments.